What is genre?
Genre is catagorising texts by the particular themes and conventions in which they have in common. According to theorists David Chandler (2001) and John Fiske (1989) genre is used to structure some order to simplify the mass of available information and for the convenience of both audiences and producers. Barry Keith Grant (1995) suggests that genre is a broad aspect it consists of hybrids, a combination of 2 or more genres, and sub-genres, smaller more specific genres within a bigger genre, he states that these are used to allow audiences to identify genres specifically by their familiar and recognisable characteristics. Genre is described by Rick Altman (1999) as a way of offering audiences' a set of pleasures. Audiences' actively select what genre they want to consume based upon experience and prior knowledge. Jason Mittell (2001) states that genre is used to sell products to audience then. It makes reference to the audiences' knowledge of society and other texts.
How does your work fit into genre, sub-genre or hybrid genre?
For my A2 trailer I decided to produce a product which fitted into the horror genre. After researching this genre and other texts which fit into the genre in depth I was able to create a product which held the particular themes and conventions of the horror genre. I did this in order to present the particylar pleasure of understanding what genre my trailer fits into to my audience. For example in my horror trailer my main antagonist carries a knife, this prop repetition is similarly used in A Nightmare On Elm Street as the main antagonist carries blades and in Chainsaw Massacre the main antagonist carries a chainsaw.
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